At the forefront of contemporary design, Ukrainian brand NOOM continues to capture the attention of the design world with its latest offering, the “HELLO” collection, showcased at Milan Design Week 2024. As part of the vibrant “Ukraine Design Brands” exhibition, supported by the Embassy of Ukraine in Italy, NOOM’s new collection highlights the brand’s knack for blending whimsical elements with serious craftsmanship under the creative direction of designer Denis Sokolov.
The HELLO collection is characterized by its unique aesthetic that straddles the line between art and functional furniture. The centerpiece, the HELLO chair, features an organically rounded form with plush seating that invites users to experience comfort that is as visually engaging as it is physically satisfying. The chair’s sculptural quality and its potential as a future collectible item emphasize NOOM’s commitment to creating pieces that are not just furniture, but conversation starters and space definers.
Expanding on the chair’s design, the collection includes the HELLO Low chair and a three-seater HELLO sofa, each maintaining the collection’s signature curves and inviting aesthetics. The HELLO Low chair, with its shorter legs and vibrant geometry, offers a playful alternative that complements modern living spaces. Similarly, the HELLO sofa extends the design language into a larger format, providing stylish comfort that makes it a focal point of any room.
The collection is rounded out with three sculptural coffee tables that echo the rounded shapes and understated elegance of the seating. Available in three different heights and finishes – including black stain, brown stain, and natural – the tables are crafted from ashwood, reflecting NOOM’s dedication to sustainable and durable materials.
NOOM’s approach to design is not only about aesthetic appeal but also sustainability and craftsmanship. Each piece in the HELLO collection is a testament to the brand’s ethos of durable construction and eco-friendly practices. The choice of ashwood, known for its robustness and attractive grain, ensures that each table is not only a beautiful addition to any space but also a responsible one.
By participating in Milan Design Week, one of the most prestigious events in the design calendar, NOOM positions itself among the elite in international design. This exposure is crucial for the brand as it continues to expand its influence beyond Ukrainian borders, appealing to a global audience that values both design innovation and sustainability.
In conclusion, NOOM’s “HELLO” collection is more than just a series of furniture pieces but a bold statement in modern design, combining playfulness with sophistication, art with functionality, and sustainability with enduring style. As NOOM continues to evolve and adapt, its creations remain a beacon of innovative design, showcasing how modern furniture can transform spaces and perceptions alike. Also you might be interested in LOKUM furniture collection.
