Three years ago, few could have predicted that the playful collaboration between Swatch and Omega would evolve into a 30-model phenomenon. Yet here we are, welcoming number 31 – a bold, bright pink timepiece launched in honor of April’s Pink Moon. The new Bioceramic MoonSwatch Mission to the Pink Moonphase is not only an unexpected addition but arguably the most vibrant model to date. It drops on April 1, with all the visual flair and thematic depth fans have come to expect – and a few surprises.
The watch pays tribute to April’s so-called Pink Moon, named after the pink moss phlox that blooms during this time. This year, the moon is also a micromoon, sitting at its farthest point from Earth and appearing slightly smaller and dimmer. Swatch has embraced this double celestial event with a rich pink color scheme that covers the 42mm case, the Velcro strap, and intricate details throughout the dial.
Like previous MoonSwatches, this model keeps the signature layout and quartz movement, but infuses the dial with pink register hands, center hands, and hour markers. A standout feature is the moonphase complication at 2 o’clock – something not found on most other MoonSwatches. It displays two rotating pink moons coated with Super-LumiNova® that glow under UV light, revealing the hidden words “PINK MOON.” The use of Swatch’s patented Bioceramic – made from two-thirds ceramic and one-third biosourced material – allows for precise coloring and a lightweight feel, making this intense shade of pink possible.
The bezel swaps out the traditional tachymeter for a pulsometer, allowing wearers to measure their heart rate by timing 30 beats. A small pink heart on the top pusher adds a subtle nod to this function. The reverse of the watch features an engraved mission statement and a battery cover adorned with a multishade pink moon. As with every MoonSwatch, it includes the Omega x Swatch branding and details reminiscent of the iconic Speedmaster.
Limited in availability but not numbered, the Mission to the Pink Moonphase will be sold in select Swatch stores starting April 1 for $310. Customers will be limited to one purchase per person per day. In keeping with the whimsical spirit of the line, miniature “Rolling Planets” vehicles will be on display at select stores – scaled-down versions of the touring cars used in past MoonSwatch promotions.
With its daring color, celestial theme, and playful details, this edition is likely to stand out even among the many faces of the MoonSwatch collection.
