Bell & Ross Expands BR-03 Series with the New Horizon Model

Bell & Ross Expands BR-03 Series with the New Horizon Model

Bell & Ross, a Paris-based brand renowned for its aviation-inspired timepieces, continues to push the boundaries of watch design with its latest offering, the BR-03 Horizon. This model is a striking addition to the BR-03 series, which itself is an adaptation of the brand’s larger BR-01 collection inspired by aircraft cockpit instruments.

Bell & Ross Expands BR-03 Series with the New Horizon Model

Introduced in 2005, the BR-03 series quickly became a core part of Bell & Ross’s offerings, providing a slightly smaller 42mm alternative to the 46mm BR-01. The BR-03 Horizon, released as part of the brand’s Flight Instrument series, draws direct inspiration from the artificial horizon, an indispensable tool in the pilot’s navigation arsenal. This instrument is crucial for indicating the aircraft’s orientation relative to the earth’s horizon, particularly under poor visibility conditions.

Bell & Ross Expands BR-03 Series with the New Horizon Model

The Horizon model originally debuted in 2012 within the BR-01 range and featured alongside other aviation-centric models like the Altimeter and Turn Coordinator. Its latest iteration presents a refreshed design in a compact 41mm x 41mm format, crafted from durable black ceramic with a micro-blasted finish. The newly designed case enhances ergonomics with its refined, curved lugs, rounded corners, and a more pronounced slope on the sides and bezel, while retaining the signature four screws at each corner and an easily maneuverable crown.

Bell & Ross Expands BR-03 Series with the New Horizon Model

The dial of the BR-03 Horizon is a lesson in design and functionality. It features a vibrant, rotating central disc divided into segments of blue and black, symbolizing the sky and the earth, respectively. This dynamic display is complemented by a red decal horizon line across the sapphire crystal, spanning from 3 to 9 o’clock. Time is indicated through an innovative setup where a black triangle points to the hour on the inner bezel, which also houses minute and second markers. A unique white hand tracks the minutes, and a distinctive black and white striped hand measures the seconds, enhancing the dial’s legibility and aesthetic appeal.

Bell & Ross Expands BR-03 Series with the New Horizon Model

The heart of the Horizon is the BR-CAL.327 automatic caliber, an evolution of the Sellita SW300, known for its reliability and enhanced 54-hour power reserve. This movement ensures that the watch not only serves as a style statement but also as a reliable tool for timekeeping.

Bell & Ross Expands BR-03 Series with the New Horizon Model

The watch is fitted with two strap options: a utilitarian black rubber strap with a matte black PVD pin buckle and a sporty orange synthetic fabric strap with Velcro, providing versatility and comfort in various conditions.

Bell & Ross Expands BR-03 Series with the New Horizon Model

Limited to just 999 pieces and priced at EUR 4,900, the Bell & Ross BR-03 Horizon is not just a timepiece but a collector’s item, marrying the precision of aviation instruments with the elegance of modern watchmaking.

Bell & Ross Expands BR-03 Series with the New Horizon Model

Bell & Ross has thus succeeded in creating a watch that appeals to aviation professionals and watch enthusiasts alike. The BR-03 Horizon stands out as a testament to the brand’s commitment to functionality, innovation, and design. This model, like its predecessors, invites wearers to view time through a lens of sophisticated technology and style, making it a standout addition to any watch collection.

Bell & Ross Expands BR-03 Series with the New Horizon Model

Bell & Ross Expands BR-03 Series with the New Horizon Model

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